SUARGA AIR
OVERVIEW
Suarga Air is an established full service carrier based in Soekarno–Hatta International Airport (CGK) in Jakarta, Indonesia. Our network will comprise three major travel regions of the world, inclusive of Europe, Asia and Australia. Suarga Air aims to outstand our competitors with reliable, convenient and above all safe air travel service, as well as provide seamless connectivity to a range of worldwide destinations. Our market segmentation is propelled towards leisure and business travelers that will capitalize on Jakarta as a predominant stopover, and utilized as a gateway to the rest of the world. Our customers value high-quality service and a comfortable and personalised experience. Suarga Air emplores a traveler's desire to explore the world while offering world-class economic hubs and tourist destinations.
Jakarta is the largest and the capital city of Indonesia which is located in the south central border of the Asia region. The location of Jakarta airport is the gateway to other countries and the centre of culture, economics and politics of Indonesia. Through the potential market and tourism growth rapidly, CGK have proven itself to be the hub with potential competitivity and connectivity. Suarga Air can take advantages of the geographic location to reach both Asia and Pacific regions markets. In 2017 Jakarta was named amongst the top 10 fastest growing tourism cities in the world based on studies made by the World Travel and Tourism Council. As the demand to travel to Indonesia increases rapidly this gives opportunity to expand into unserved global markets.
Suraga Air will launch 22 routes to three international regions in Australia, Asia and Europe. Our infant stage of business encompasses Suraga Air to engage in tapped routes with consistent frequencies for all destinations according to their unique market characteristics. Further adjustment will be made referring to the future company development. Our routes are the combination of short-haul flight to ultra-long haul flight. It balances the operating cost within our network and maximize overall profit. The wide variety of route lengths can give higher frequency flexibility for our scheduling and reduce the overall operation risk.
Target Market
Our target market are predominately leisure travellers and business travellers who will stopover at Jakarta as a gateway to other countries. Selecting appropriate destinations to match not only the business model but also the demand in geographical locations is imperative for business success. Our flights cover some of the key aviation players in the industry including France, The United Kingdom, Korea, Singapore and Hong Kong. Most destinations have a considerable potential growth rate followed by an already well-developed large market. Over the span of 2017 alone, Korea experienced an increase of 21.7% in international visitors, closely followed by Australia with 19.4%, and 8.5% for Hong Kong (Tourism Australia, 2017). This data supports sustainable growth in the buoyant Asian travel market and provide a confident indication that the additional capacity added to the market by Suarga Air will meet the demand of travellers as well as encourage to assist further growth in the unsaturated markets where there that have not been tapped into as of yet.
Suraga Air provides connections with the major Asia hubs such as Singapore and Hong Kong. These cities represent the largest largest Asian hubs which serve 24.8% and 30.7% market share of hub traffic respectively (OAG, 2017).
This expands our network with more connecting flights for our target market. Despite a moderately saturated market, Suraga Air will endeavour to capitalise on these routes for market exposure and seamless connections that are promoted by airline codeshares between Suarga Air and Kita Air.