AIRCRAFT
The cost of fuel is an essential part to any business decisions made by Low Cost Carriers when it comes to aircraft choice (Yilmaz, 2017), therefore selecting the aircraft with the highest fuel efficiency with the highest possible ASK per sector was a priority in Kita’s strategy. This therefore led to the choice of the B737-Max.
The B737-Max is the most suitable aircraft for Kita’s fleet in terms of ASK, maintenance, range, capacity, and fuel burn which ultimately impacts pricing and revenue. The B737 Max allows Kita Air to price its fares aggressively. The B737 Max 8 allows Kita Air to price its fares aggressively.
Although Kita Air does not utilise the B737 Max 8's maximum range, Kita Air is able to use the refuelling cycles to its advantage by refuelling less frequently due to its range on maximum capacity tanks.
Our Network
Targeting Cost-sensitive businesses, and price sensitive travellers in the South East Asia Region. Increase in middle class citizens in Indonesia is reflecting on the demand of air travel inside and outside of Indonesia while the majority of the demographic are working class therefore affordable air travel vital to the growth of Indonesia’s economy.
Low Cost Carriers work well on sectors flying no more than 3 to 4 hours- Indonesia’s archipelagos range from 1 to 4 hours in transit time by air therefore making Kita’s LCC business model suitable for the region.
Basing all operations out of Jakarta, Kita aims to return all aircrafts to it’s Jakarta hub at the end of all operations- this gives Kita Air a plan to recover from delays/cancellations at its hub with replacement aircrafts on standby, it also enables the airline to absorb any disruptions. This also brings majority of its cabin crew and pilots back to base therefore minimising staff travel/overnight expenses.
Kita Air’s Jakarta hub allows it to feed and receive international traffic via code sharing with it’s parent company ‘Suarga Air’ and other LCC international carriers (Jetstar, Scoot, etc). Kita Air’s primary strategy in connectivity which makes it appealing to travellers is its ability to connect all of Indonesia’s main archipelagos via every major city on every major island with competitive prices.
ID - Batik Air, IW- Wings Air, JT- Lion Air, OD - Malindo Air, SL - Thai Lion Air, GA - Garuda, QG- Citilink, SJ – Sriwijaya
Destinations
Kota Kinabalu is also one of the major industrial and commercial centres, as well as a major tourist destination and a popular gateway for travellers visiting Sabah and Borneo.
Kota kinabalu
Balikpapan is a city in East Kalimantan, Indonesia. It is located on the east coast of Kalimantan Island and west of Balikpapan Bay. It is an important port on the west coast of Kalimantan Island. It is the oil production center of East Kalimantan, which has been building refineries and exporting petroleum and its products since the 19th century. It Attracts many international oil companies to establish headquarters there.
Balikpapan
Since 1962, Chayapura built up the Universitas Cenderawasih, an important educational institution in Papua.
Jayapura
The largest city and the island of Riau Islands Province of Indonesia. The airport has the longest runway in Indonesia, handling more than 6m passengers in 2017. Batam provides a gateway to Singapore due to its favourable geographical location, which is only 20km away from Singapore. It is also part of the free trade zone in the Indonesia-Malaysia-Singapore Growth Triangle.
Batam
Kota Kinabalu is also one of the major industrial and commercial centres, as well as a major tourist destination and a popular gateway for travellers visiting Sabah and Borneo.
Kota kinabalu
Jambi is the capital city of the Jambi province and on the island of Sumatra. Jambi city is a busy port and is an oil and rubber producing city. Convenience for passengers and tourist who wants to travel to the nearby towns such as Mendalo (9.4km), Kinati (7.6km) and Tanjungjohor (5.9km).
Jambi
Located in the famous tourist destination Bali, the third busiest airport of Indonesia with 15-25m passengers each year.
Denpasar
Banda Aceh is the capital of the Aceh Special Administrative Region of Indonesia and the largest city in the SAR. It is located at the western end of the Indonesian archipelago, this convenient location makes Banda Aceh a recognized transit point and a centre for education, business and government. Ulee Lheue is the western coastline facing the Straits of Malacca and the Pacific Ocean, which offers the best sunsets in the country.
Banda aceh
Gorontalo is situated on the calm waters of the northern coastline of Tomini Bay, on the southern edge of northern Sulawesi. The weather here is warm near the equator. The landscape is punctuated by mountains. It is the only way to go to the diving sites of the Togian Islands. It is a tourist city.
Gorontalo
Kupang is the capital of the Indonesian province of East Nusa Tenggara, and is the biggest city and port on the island of Timor. This airport serves the flight from Kupang to several cities in Indonesia.
Kupang
Yogyakarta is the capital of the Yogyakarta Special Region. The city has the largest student population and with most schools and universities. The airport is 6km away from the city centre. The new airport can accommodate up to 30 million passengers per year and expected to boost the tourism economy, trade and industry Yogyakarta.
Yogyakarta
Medan - the capital of North Sumatra province. The third largest city of Indonesia. For external air traffic, Guaranabu International Airport serves the public.
Medan
Komodo is a small island in the Nusa Tenggara Islands, Indonesia. It is famous for its largest lizard on the planet, Komodo, and the tarsier, one of the most primitive mammals on the planet.
Komodo island
Manado in Manado Malay, is the capital city of the North Sulawesi province and is the second-largest city in Sulawesi after Makassar. It is a city for tourism which has the biggest and most influential churches in the province.
Manado
The only airport of the island of Lombok. Located 40 km from Mataram, the capital city of Nusa Tenggara Barat region and 55 km from Senggigi, a popular tourist area in West Lombok.
Lombok
Mopah International Airport is considered to be Indonesia's easternmost airport. The airport serves as the main gateway to several tourist destinations around Merauke. There is no direct flight from Jakarta, as the tourism population is increasing for this city, a daily direct flight between Jakarta and Merauke to allow tourist only transit once at Jakarta.
Merauke
Padang is the capital of the province of West Sumatra. Home to the largest port on Sumatras west coast, Teluk Bayur seaport.
Padang
Palembang is the capital of South Sumatra province. The visitors are increasing for the city after 2018 Asian game. Palembang is the main gate for travelling in South Sumatran region and for tourist to travel around the area.
Palembang
Palangkaraya is the capital of Central Kalimantan. Indonesia's first president, Sukarno suggested to use this place as the next candidate city for the Indonesian capital. It has vast and rich tropical jungles and forests. It is a good place to visit.
Palangka raya
Pontianak - the capital and economic and political centre of the Indonesian province of West Kalimantan. The airport reached more than 3.4m annual passengers in 2017.
Pontianak
As a port city, its residents are composed of different ethnicities and different bloodlines. The sea around Sorong is rich in tuna and shrimp, which is also the main export commodity. At Kabra Island, shark fins and sea cucumbers are shipped to Hong Kong, Taiwan and mainland China.
Sorong
Surabaya Is the second largest city in Indonesia and has the biggest population following Jakarta.
Surabaya
Since the 17th century, Semarang has become a trading port for spices, especially after sea tourism has become more popular. Semarang has also become a busy trading and passenger port. There are Chinese buildings and Dutch business districts here. You can find the influence of different cultures everywhere.
Semarang
The capital city of province South Sulawesi and is the largest city on the island. This airport is the main gateway for flights to the eastern part of Indonesia. In the case of flights to Makassar, there are two main competitors that the new plane must face. Batik Air & Garuda have a trip to the same destination. While Batik Air has its price set at $309, Garuda charges $317. To favorably compete with this two flight, the new plane has to offer an additional customer attracting feature other than just low costs. The trip can consider offering extra comfort. The new flight to Makassar should set its prices at 305$ with a possibility of adjustments once an impact is made on the new market.
Makassar
